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Scale Revenue Without Hiring a Full-Time Sales Director
Helping service-based SME founders step out of day-to-day selling by building scalable sales systems, developing team capability, and creating predictable revenue growth.

Who We Serve
SME Revenue Focus - Built for Your Stage
Designed for service-based businesses generating $1M–$5M in revenue that have proven their model and are ready to scale, but need senior sales leadership without the cost of a full-time executive.
$1M–$5M
SME Revenue Focus
Service-based businesses at the growth inflection point
12
Weeks to Transform
Structured program to install systems and accountability
0
Founder Dependency
Goal: a sales function that performs without you
The Challenge
Is This You?
Most SME founders hit a ceiling when they become the bottleneck in the sales process. Your business has growth potential but sales still depend on you.
You're Still Closing Every Deal
The founder is the primary rainmaker. Revenue stalls when you step away.
No Clear Sales Process
Your team lacks consistency, accountability, and a repeatable structure to follow.
Revenue Feels Unpredictable
Month-to-month results swing wildly with no pipeline visibility or forecasting.
You Can't Scale Without Selling
You want to grow the business, but you're trapped in day-to-day selling.
Senior Leadership Feels Out of Reach
You need experienced sales leadership but can't justify a full-time executive hire.
Team Accountability Is Missing
Without clear metrics and leadership rhythms, performance stays inconsistent.
Before & After
From Founder-Dependent to System-Driven
Revenue growth stalls when the business relies too heavily on the owner to generate opportunities, close deals, and manage the sales process. The outcome: a scalable sales function that performs without constant founder involvement.
Before
Founder drives every sale. No process. Unpredictable revenue. Team lacks direction. Growth is capped by your time.
After
Sales Engine and Systems installed. Team accountable. Pipeline visible. Revenue predictable. You lead strategy - not every deal and enjoy leading the business growth.
Services
Fractional Sales Leadership Designed for SME Growth
Strategic leadership, practical systems, and coaching that help founders build a scalable sales engine without the cost of a full-time executive.
The Sales Engine & Systems
Build the foundations for predictable revenue through proven processes, KPI tracking, and pipeline management.
  • Sales process optimization
  • Pipeline visibility & KPI dashboards
  • Revenue forecasting
Fractional Sales Leader
Access senior level sales leadership without the cost of a full-time executive hire.
  • Weekly leadership support
  • Sales team accountability
  • Performance management & growth execution
Founder & Team Development
Strengthen leadership capability, confidence, communication, and sales mindset across the business.
  • Leadership coaching/training
  • Team capability development
  • High-performance culture building
The Process
A Clear Path to Sales Growth
A structured 12-week engagement that takes your sales function from ad hoc to systematic, with clear milestones at every stage.
Each phase builds on the last creating momentum that compounds into predictable, scalable revenue growth.
What You Get
Everything You Need to Scale
Systems & Infrastructure
The operational backbone that makes growth repeatable.
  • Customized sales process documentation
  • Pipeline and KPI dashboard setup
  • Revenue forecasting models
  • CRM and tool recommendations or optimisation
Fractional Leadership & Accountability
The human side of scaling - where most SMEs fall short.
  • Weekly leadership check-ins, meetings and coaching
  • Team performance reviews and accountability structures
  • Communication frameworks/coaching for your sales team
  • Founder transition support - stepping back from selling
About
Practical Sales Leadership Built for Real SME Challenges
I work with service-based SME founders who want to scale revenue, improve team performance, and reduce dependence on founder-led selling.
Through a combination of sales leadership, business strategy, systems, and coaching, We help businesses create sustainable and scalable growth, not just a one-time revenue spike.
Daz Wrigley - Founder/Director at Revenue Acceleration
SME Growth Focused
Tailored to the $1M–$5M stage
Systems-Driven
Not theory but practical, repeatable frameworks and using Neuro-Repetitionâ„¢
LIFE REWARDS ACTION Looking forward to meeting you!
Ideal Clients
Who This Is For?
Service-Based SMEs at $1M–$5M Revenue
You've proven your model. Now it's time to systemize and scale.
Founders Ready to Step Back from Selling
You want to lead the business - not be trapped in every deal.
Teams That Need Structure and Accountability
Your people are capable, they just need the right systems and leadership rhythms.
Businesses That Can't Justify a Full-Time Sales Director
Senior leadership expertise without the executive salary overhead.
Ready to Scale?
Build a Sales Function That Grows Without Relying on You
Book a strategy call to discuss your business growth goals, current sales challenges, and the systems needed to create predictable revenue.
Fractional Sales Leadership
Revenue Sales Engine and Systems
SME Business Sales Training/Coaching
Team Capability and Performance
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